Still, it's a very popular option with our users. This comes at the cost of image quality as the imagery in the video is not as sharp as with still photography in #1. There are also lower hardware requirements as you don't need a specialized turntable and can get a way with a cheap motorized display stand (there's a bunch on eBay). The major benefit of 360 product videos is the speed of image production as it's much faster to record a video vs waiting for the turntable to finish its stop-motion action as discussed in #1. Let's talk about 360 product photography using video recording, i.e option #2. We see this mostly used for preserving historical artifacts. This option is very time consuming and produces mixed results. The model can be then rendered as a set of images and loaded into WebRotate 360 Product Viewer. The key here is that there's a specialized equipment that can scan a product using multiple cameras and/or a laser and then a combination of "scanned" 3D data and photographic images is processed further in 3D software to produce a photo-realistic 3D model of an object. This method usually involves some combination of the first three options. It's also one of the services we offer at WebRotate 360 and it's gaining popularity as more and more companies start their product design by first creating quality models of their products in 3D. Here's one such example: 360 product view in Blender. Once a 3D model is created, it's rendered as a sequence of 360-degree images by animating the rotation of a virtual camera or the object itself. Here a skillful 3D designer creates a photo-realistic representation of an object in 3D design software by assembling a 3D product model from a number of polygons, meshes, textures, materials, etc. The latter is how auto dealerships often produce 360 product views of their cars. This is where instead of capturing multiple still images one by one, we record a video of an object as it spins on a turntable or by simply walking around our subject. 360 product photography using video recording. Note that you don't always need a turntable as other options exist (e.g., "walk-around" 360 object photography, 360-degree camera array). This is how most of the e-commerce 360 product photography you see everywhere is produced. ![]() This usually involves a specialized 360 product photography turntable with a stop-motion action, a camera, and turntable control software that runs either on desktop or some mobile device that synchronizes the turntable motion with camera trigger. Professional 360 product photography using still images. There are multiple ways to produce imagery for 360 product views: 1.
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